To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . What actions and resources are being used to achieve the objectives? wA{)K+Xk80538L``V[mvWS|?9U7 This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. For more information on AP style, go tohttp://www.apstylebook.com. Tammy Kikuchi: Having the Joint Information Center for this event was critical. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) What is happening in other areas? Test the message on a safe audience B. Lesson 3 introduced the importance of establishing relationships with the media. A good overview of ICS is provided in the independent study . Private wiki servers require user authentication to edit pages, and sometimes even to read them. Public Information Officer (PIO) - Emergency Management Institute Use the media area for all media releases and conferences. Practice talking in 5-second to 8-second sound bites. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. The media will want to get as close as possible to get pictures/audio/interviews. Holding the session indoors, if possible. Another way to express your key message B. It will keep you focused and is the foundation for evaluating your campaigns success. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. This fundamental principle is the basis for public information in emergency management in this country. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! For example, change the location or angle of the lectern so cameras dont capture an unwanted view. First name. Mayor Holden: Sometimes you have to get your story out very quickly. What is the Role of a Public Information Officer (PIO)? %%EOF Is the conduit for information to internal and external stakeholders. That you will get them information and be back to brief themand then do so. 18. More than 70% of the illnesses, hospitalizations and deaths are guys. A directory of your organizations Internet presence. 19. Under the ICS, the PIO works for: A. Blogs to cover events as they are happening. Emergency Management Institute Prepare a Go Kit filled with your tools, contact information, and other vital documents. A micro-blog is a type of blog where the message is shorter. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). Lets review the different types of communication tools in more detail, starting with print media. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. What are priorities within your organization? Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. A social networking site is a great tool for: Now you know about the many tools available to get your message out. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. When preparing written products, it is important that your message is understood. Email. Do not be afraid to put bad news first if that is the message. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) Check with them to see if the location selected for a media area will allow them to accomplish this connection. University of California, Merced hiring Public Information Officer Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. 3. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le (For example: The suspicious package was the size of a laptop computer. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Avoid getting involved in these media disputes. Grab the attention of your readers so that they will continue reading. Public Information Officer Jobs and Salary Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. Wear your uniform or neat, conservative attire if not in uniform. endstream endobj 1929 0 obj <. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). Describe evolving media tools, including social media, for communication. What is in it for them? You have many resources available to ensure that the information reported about an event and your organization is true and accurate. Check off the things you would plan to include in your Go Kit and add other items as you see fit. Using acronyms in news releases may:A. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Be accessible and return calls and emails promptly. Include information on evolving media contacts, instructions, and resources. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. ), John enjoys boating, swimming, and to fish. . List the skills needed to be an effective PIO. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). (Unit 5). Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. A. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. Social media have changed how quickly information about a disaster is available. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. The widespread use of social media means you and your organization need to include social media in your communication strategy. Serves as a press secretary for the Agency Executive or Senior Official during the incident. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. Identify contacts and sources that are relevant to your organization. The test questions are scrambled to protect the integrity of the exam. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. Supporting information can be described as: A. PDF NIMS Basic Guidance for Public Information Officers - FEMA Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. Manages resources including supplies, personnel, and equipment. Managing public information is another fundamental element of emergency management. Work to keep them out of danger as you would any member of the public. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. Each time this test is loaded, you will receive a unique set of questions and answers. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . .. This includes: More information on learning about the whole community is presented in Lesson 4.