I can see on social media that you are doing quite a bit of traveling and having a great time. That way, you stay in the loop on what is happening in the local area. Writen By. How to Create a Real Estate Sphere of Influence List Handwritten Notes for Real-Estate Agents: A 2023 Complete - Audience.co Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. And when he does, it feels like a natural segue, not an awkward script. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. And remember, you are NOT selling. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. Either theyre using you or theyre referring someone to you. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. How to Write an Influence Letter [with Sample] - Request Letters However, there is always something that feels special about holding something from your mailbox. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. Your email address will not be published. Letter To Sphere of Influence Draft: Good news! What's the reason you're reporting this blog entry? This is one of the easiest ways that you can dramatically expand your sphere of influence. You can send this to your SOI, or your geographic farm. Be clear that you have no agenda. Once you feel like you have established a personal connection, ask them for a business card. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. emails to my SOI.. just can't do it. All because of one fundamental business driver: Authenticity. More than anything else, these real estate letters are a thank you with a request for real estate referrals. Never Stop Networking 2. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. Share your reason for becoming a Realtor. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. And heres where you apply this knowledge to making your phone calls. or other gift.. That way, they know that you appreciate the referral. First, it is important to take a look at a few statistics that highlight the current housing market. But asking for it can feel pretty daunting. You made your calls and used your Realtor sphere of influence scripts. If they are not receiving them, they are not actually in your sphere of influence. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? When you do go to a networking event, you may think the goal is to collect as many cards as possible. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. That said, the fact of the matter is that our SOI is where its at. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. We have all been there. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Instead of scrolling past updates from your sphere, take a second to like or comment. Reach out to some of your past clients from the last two or three years, depending on how much business you do. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. That is how you can really add someone to your sphere of influence. Make sure you do not fall into this trap. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. I dont have any influence! I know thats what I thought the first time I heard it. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. Thanks for shring this Yah-me. But if you do it right? For example; Friend, Family, Acquaintance, etc. are great for staying top-of-mind. Love your ideas and thanks for the inspiration. PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) Today Im going to tell you, no. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. So, youve sent out an email newsletter. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. Now you take your scrubbed list upload them to an email marketing program. In real estate, being active and engaged as a friend is being active and engaged as a business owner. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. So take a different approach. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Good iedea on using and award and sharing it with your soi. A reminder to winterize their sprinkler system or change smoke detector batteries? This is an important lead generation tool in the real estate industry that can help you add that personal touch. They build their spheres of influence through charity and service rather than passing out business cards.. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Again, theres absolutely no need to sell here. As a result, Realtors end up going for the remaining 20 percent. We can use the search update tool for four general areas. saying thanks to those who have helped you attain success is a great way to foster more !! See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. Is there anything I can do for you?. (And, Ill give you the real estate email templates, too.). In todays market, there are many different lead sources you can use to grow your business. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. You need to take a look at the people you are connected with on social media. Likely, you are already using Listing E-Alerts. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. You can do this by adding value coming from contribution and giving them something they want. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. After youve sent the initial letter, be sure to stay in touch periodically. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell!