No matter how segments are defined, … The most frequent methods of segmenting include demographic variables such as age, sex, race, income, occupation, education, household status, and geographic location; psychographic variables such as life-style, activities, interests, and opinions; product use patterns; and product benefits. In psychographic segmentation, buyers are divided into different group based on psychological / personality traits, lifestyle or values. This essay will focus on the second stage of the marketing process, segmentation.
Overall, the essay will evaluate Psychgraphic Segmentation as a basis for effective marketing in the UK car industry and the benefits and the limitations of psychographics will be viewed. This kind of strategy allows for appropriate allocation of resources proper adjustment of marketing mix. Psychographic Segmentation Dividing a market into different groups based on social class, lifestyle or personality characteristics. People within the same demographic group can exhibit very different psychographic profile. Much segmentation involves combinations of these methods. (3)Psychographic segmentation are linked closely with demographic includes lifestyles, values, … (1)Geographic segmentation is based on geographic location, such as region, state, or city. (Philip Kotler, 2009) VALS … Psychographic Segmentation Psychographic Segmentation is the process of using psychology and demographics to better understand consumers.
KFC divides market on the basis of psychographic variables as Social class, lower class middle class, and upper class can enjoy this product. (2)Demographic segmentation are statistics that describe the population such as age, gender, race, ethnicity, income, education, occupation, social class, life cycle state, and house hold size. Psychographic segmentation consists of dividing consumers from a market into groups based on social class, lifestyle, or personality characteristics (Mayo, 1977, p. 34). The life style is not specific; every kinds of lifestyle also can enjoy this product. The essay will begin to discuss the importance of market segmentation and the bases used to segment target markets.
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Overall, the essay will evaluate Psychgraphic Segmentation as a basis for effective marketing in the UK car industry and the benefits and the limitations of psychographics will be viewed. This kind of strategy allows for appropriate allocation of resources proper adjustment of marketing mix. Psychographic Segmentation Dividing a market into different groups based on social class, lifestyle or personality characteristics. People within the same demographic group can exhibit very different psychographic profile. Much segmentation involves combinations of these methods. (3)Psychographic segmentation are linked closely with demographic includes lifestyles, values, … (1)Geographic segmentation is based on geographic location, such as region, state, or city. (Philip Kotler, 2009) VALS … Psychographic Segmentation Psychographic Segmentation is the process of using psychology and demographics to better understand consumers.
KFC divides market on the basis of psychographic variables as Social class, lower class middle class, and upper class can enjoy this product. (2)Demographic segmentation are statistics that describe the population such as age, gender, race, ethnicity, income, education, occupation, social class, life cycle state, and house hold size. Psychographic segmentation consists of dividing consumers from a market into groups based on social class, lifestyle, or personality characteristics (Mayo, 1977, p. 34). The life style is not specific; every kinds of lifestyle also can enjoy this product. The essay will begin to discuss the importance of market segmentation and the bases used to segment target markets.
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